Don’t be a pussy. Take a stance.

Author: Skye Cusack

The world is kind of insane right now. It feels like there’s so many societal issues floating in the air. From climate change to racial justice, gender equality to mental health, it can be overwhelming to keep up with everything that's going on. 

But one thing’s for sure: these issues are more important now than ever before. With the world becoming increasingly interconnected, we're all affected by these problems in one way or another. 

And that's why brands need to take a clear stand on societal issues. Not just because it's trendy – because it's super important.

Why is taking a stance important? Let’s discuss.

First and foremost, research tells us that 69% of consumers take brand values and stances into account when deciding to make a purchase, and 34% of consumers have stopped supporting brands that don’t align with their values. 

It might seem freaky to think that taking a clear stance on social issues will alienate potential consumers with opposing beliefs. But if your brand doesn’t take any position, there won’t be any consumers to align with.

Taking a stance shows that your brand is more than just a business. It demonstrates that your brand is a member of society, with values and beliefs that extend beyond simply selling products. 

Having a clear viewpoint can also help your brand stand out from the pack. In a crowded marketplace, it can be challenging to get noticed and attract customers. 

But this way, like-minded consumers can pick you with confidence over your competitors. And when customers feel connected to a brand, they're more likely to stick around for the long haul. It's a win-win situation for everyone!

Additionally, taking a stance can lead to increased brand awareness and exposure. When a brand stands for something, people take notice. 

Media coverage and attention from consumers can help boost brand awareness and ultimately lead to increased sales and revenue. So not only is it good for the world, it's good for business too!

But at the end of the day, it’s just the right thing to do. Brands have a responsibility to use their power for good and make a positive impact in the world. Your brand can use its platform to help drive positive change. 

So don’t be a pussy. Let's make the world a better place, one brand at a time!