Marketing parallel: Jazz's cat
Author: Jazz Frost
Meows alert!
I have finally been given permission to dedicate a full blog post to my cat.
Put your paws up in celebration, get out your Whiskers treats, fill up a bowl of milk (unless you’re lactose intolerant, like my cat, then use water) and enjoy this kitty treat.
For context: this is my cat. Her name is Pineapple and she is five years old. Her favourite thing to do is play with pieces of junk she finds around the house (a plastic lid, an earring she stole from my collection, a bobby pin... essentially, everything except the toys I paid for).
She is the cutest, most faithful, most loving cat you will ever meet, and I love her so much.
But what does a cat have to do with marketing in 2024?
Loyalty
Brand loyalty is the aim of the game for small business growth. It’s much more cost effective to retain a customer than it is to outreach to new audiences. Small businesses can encourage loyalty by providing ongoing quality products and/or services and staying in touch. You can also take it one step further by creating a loyalty program.
It’s the same for Pineapple. She will not leave my side if I provide her with my own love and attention.
When customers feel that similar special bond with brands, they stick around. It’s like building a cool friendship where both sides benefit - the brand gets more business and customers often receive special treatment for their loyalty.
Good looks
Honestly… How do I put this professionally? My cat is the cutest cat in the world (sorry not sorry). She is the definition of an artistic masterpiece. She is appealing and pleasing to the eye and a visual experience that leaves a lasting impression on everyone who has the chance to meet her.
In fact, if you look up ‘good looking’ in the dictionary you will find that ‘Pineapple’ is the definition (I have no sources for this, just take my word for it).
While we don’t recommend making your entire promotional strategy about aesthetics, the way your brand looks can have a big impact on your effectiveness in market. The art of brand design can be the difference between a consumer picking your product over a competitor’s in the supermarket.
Attentiveness
Some people say that cats are careless about their owners, but Pineapple is the opposite. She is attentive to me. She has this magical cat ability to pick up on my signals and cues to help me with daily life stresses. Without saying a word, she will come cuddle with me when I am stressed.
She may not be able to create marketing campaigns, products, or experiences (... yet! - BluSkye is working on this) but her consciousness will do her good in the world of marketing.
Being attentive in marketing means paying close and careful attention to your customers, their needs, and the details of your marketing strategies. Being a good listener and observer is just as important in marketing as in everyday life. When a business is attentive, they’re really tuned into their customer’s behaviour, opinions, and desires. Most importantly: It tells a consumer that a business cares and understands their customers deeply.
To sum up:
My cat is the most loyal cat in the world
My cat is the most beautiful cat in the world
My cat is the most caring and attentive cat in the world
Here is another picture of her to further demonstrate the above points:
